Free WCAG & EAA accessibility checker for your online store

The EAA is an EU directive that became enforceable on 28 June 2025. It requires all businesses selling products or services in the EU, including e-commerce stores, to meet digital accessibility standards. This includes image alt text, which must describe images for screen readers. If your store has customers in any EU country, EAA applies to you regardless of where your business is based. Fines for non-compliance can reach €100,000.

Probably not directly. Article 50(4) of the EU AI Act contains an exemption for AI-generated content — such as alt text — when a human has reviewed the output and taken editorial responsibility for it. The primary compliance burden falls on Altvisor as the AI provider, not on your store as the deployer. Altvisor includes a generation audit log and an Article 50 disclosure statement in your compliance PDF so your evidence is complete regardless of how national authorities interpret the exemption.

The Article 50 audit log is a record of every AI-generated alt text: model identifier, timestamp, and output hash. It is included in your compliance PDF download and available from your dashboard under Records. Installing it takes no effort on your part — Altvisor keeps the log automatically. This record demonstrates good-faith compliance and is ready if national market surveillance authorities ask.

WCAG 2.1 (Web Content Accessibility Guidelines) Level AA is the technical standard the EAA requires. It defines how alt text must be written: it must describe the content and purpose of an image, be concise (under 150 characters), and avoid phrases like "image of" or "photo of". Altvisor generates alt text that meets this standard automatically.

The EAA requires providers of services in scope to publish information on how the service meets the accessibility requirements (Article 13 and Annex V). It does not prescribe a form for that. The document Altvisor generates follows the European model accessibility statement — compliance status, non-accessible content, and a feedback and enforcement route — which is the template national authorities and auditors expect. It is a self-declaration you sign, not a certificate, and publishing one does not by itself make a store compliant.

For a typical Shopify or WooCommerce store with 200–500 products and 3–5 images per product, you need 600–2,500 images processed per month. Our Starter plan (600 images) covers small stores; Growth (2,500) fits most active stores. Unused images roll over for up to 3 months, so seasonal spikes are covered.

No. Images are processed in memory and deleted immediately after alt text is generated. We store only the image URL and the generated alt text in your account. We never use your data to train AI models. All processing happens on EU infrastructure.

All plans support all 24 official EU languages for alt text. Set a default language per organisation, or override it per generation request when a catalog needs another EU language.

Yes. Cancel from your account settings. No phone call, no form, no notice period. Your plan stays active until the end of the billing period. Any generated alt text stays on your website permanently after cancellation.

We have native plugins for Shopify and WordPress (including WooCommerce). A Chrome extension works with any website for manual generation. An API is available on Growth and Business plans for custom integrations. If you use Magento, PrestaShop, or another platform, contact us.

For single images, manual writing is fine. For a store with 500+ products and regular new arrivals, manual writing takes hours every month and is error-prone. Altvisor handles new images automatically: the moment you upload a product photo, alt text is generated. For most stores, setup takes under 5 minutes.

Your rolled-over credits are used first. If those run out too, image generation pauses. We do not auto-charge you. You can upgrade your plan or wait for the next billing cycle. Existing alt text on your site is never deleted.