Ley de IA de la UE: el art. 50 se aplica desde el 2 de agosto de 2026
¿Cumple su tienda las normas de transparencia de la Ley de IA?
Una comprobación gratuita de lo que el navegador de un visitante puede ver realmente: un widget de chat sin divulgación de IA, Credenciales de Contenido en sus imágenes y si algún aviso de IA que ya tenga es legible por un lector de pantalla.
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Por qué este es diferente
La Ley Europea de Accesibilidad exime a las microempresas: menos de 10 empleados y hasta 2 M€ de facturación. El art. 50 de la Ley de IA no tiene exención por tamaño. Solo limita la multa para las empresas más pequeñas: el menor entre 15 M€ o el 3 % de la facturación.
El art. 50(5) establece que la información de transparencia debe proporcionarse en la primera interacción y cumplir los requisitos de accesibilidad aplicables. Un aviso de IA que un lector de pantalla no pueda anunciar incumple la Ley de IA y la Ley de Accesibilidad al mismo tiempo. Somos el único verificador que comprueba esto.
La mayoría de lo que se vende ahora exagera la norma. Comprobamos lo que el artículo exige realmente y le decimos claramente dónde no le aplica.
Lo que el art. 50 exige y lo que no
Léalo antes de comprar nada a nadie, incluido nosotros.
| Claim | What the article says |
|---|---|
| A chatbot must disclose that it is AI. | Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it. |
| All AI-generated content must be marked. | Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient. |
| AI-generated product images must be disclosed. | Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it. |
| AI-written product descriptions and alt text must be disclosed. | Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4). |
| Only personal use is exempt. | Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type. |
| Fines reach €15M or 3% of turnover. | Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)). |
Consulte nuestra propia página de transparencia de IA — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.
Preguntas frecuentes
- Do I have to label AI-written product descriptions?
- Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
- Does the machine-readable marking rule apply to my shop?
- It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
- What about AI-generated product photography?
- It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
- What are the actual fines?
- Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.
Dos plazos, una prueba
Su tienda debe cumplir con la Ley de Accesibilidad y la Ley de IA en la misma página. Solucione ambas en un solo lugar.
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