Do I have to label AI-written product descriptions?

Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.

Does the machine-readable marking rule apply to my shop?

It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.

What about AI-generated product photography?

It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.

What are the actual fines?

Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

EU:s AI-lag – Art. 50 gäller från den 2 augusti 2026

Uppfyller din butik AI-lagens transparenskrav?

En kostnadsfri kontroll av vad en besökarens webbläsare faktiskt ser: en chattwidget utan AI-upplysning, Content Credentials på dina bilder och om någon AI-meddelande du redan har är läsbar för en skärmläsare.

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Varför denna kontroll är annorlunda

Europeiska tillgänglighetsakten undantar mikroföretag – färre än 10 anställda och upp till 2 M€ omsättning. Art. 50 i AI-lagen har inget undantag för storlek alls. Den begränsar endast böter för mindre företag till det lägre av 15 M€ eller 3 % av omsättningen.
Art. 50(5) anger att transparensinformation måste ges vid den första interaktionen och måste uppfylla tillämpliga tillgänglighetskrav. En AI-upplysning som en skärmläsare inte kan meddela misslyckas med både AI-lagen och tillgänglighetsakten samtidigt. Vi är den enda kontrollen som undersöker detta.
Det mesta som säljs just nu överdriver regeln. Vi kontrollerar vad artikeln faktiskt kräver – och säger rakt ut var den inte gäller för dig.

Vad Art. 50 kräver och inte kräver

Läs detta innan du köper något från någon – inklusive oss.

Common claims about AI Act Art. 50 and what the article actually says.
Claim	What the article says
A chatbot must disclose that it is AI.	Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it.
All AI-generated content must be marked.	Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient.
AI-generated product images must be disclosed.	Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it.
AI-written product descriptions and alt text must be disclosed.	Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4).
Only personal use is exempt.	Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type.
Fines reach €15M or 3% of turnover.	Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)).

Se vår egen AI-transparenssida — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.

Vanliga frågor

Do I have to label AI-written product descriptions?: Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
Does the machine-readable marking rule apply to my shop?: It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
What about AI-generated product photography?: It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
What are the actual fines?: Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

Två deadline, en bevisning

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