Do I have to label AI-written product descriptions?

Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.

Does the machine-readable marking rule apply to my shop?

It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.

What about AI-generated product photography?

It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.

What are the actual fines?

Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

Att tal-UE dwar l-AI — Art. 50 jgħaddi minn 2 Awwissu 2026

Il-ħanut tiegħek jilqa' ma' regoli ta' trasparenza tal-Att tal-AI?

Ċekk bla ħlas ta' x'inhi l-istat li jara l-utent: widget ta' chat mingħajr diskors dwar l-AI, kredenzjali tal-kontenut fuq l-istampi tiegħek, u jekk xi noti dwar l-AI diġà għandek hi qarrejbili minn qarrej tal-iskrin.

Xejn minn dan il-ċekk ma jintħlief. Ebda kont, ebda email, ebda traċċar tal-sit li tiddaxxlu.

Għaliex dan huwa differenti

L-Att Ewropew dwar l-Aċċessibilità jeskludi l-mikro-imprizi — inqas minn 10 impjiegat u sa €2 miljun ta' fatturazzjoni. L-Art. 50 tal-Att tal-AI ma għandux ebda esenzjoni għal daqs. Huwa biss jilmita l-multa għal negozji żgħar, fl-aħna ta' €15 miljun jew 3% tal-fatturazzjoni.
L-Art. 50(5) jgħid li l-informazzjoni dwar it-trasparenza trid tinġiebed fl-ewwel interazzjoni u trid tilqa' ma' l-ħtiġijiet ta' aċċessibilità applikabbli. Noti dwar l-AI li qarrej tal-iskrin ma jistgħux jannunzjaw ifallu kemm l-Att tal-AI kif ukoll l-Att dwar l-Aċċessibilità fl-istess moment. Aħna l-uniku li jċekkja dan.
Il-ħafna li qed jintbeghu issa jesageraw il-regola. Aħna nċekkjaw x'inhi l-artiklu jitlob u ngħidulkom ċar fejn ma japplikax għalik.

X'inhi l-Art. 50 jitlob u x'ma jitlobx

Aqra dan qabel ma tixtri xejn minn ħadd — inklużi minna.

Common claims about AI Act Art. 50 and what the article actually says.
Claim	What the article says
A chatbot must disclose that it is AI.	Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it.
All AI-generated content must be marked.	Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient.
AI-generated product images must be disclosed.	Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it.
AI-written product descriptions and alt text must be disclosed.	Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4).
Only personal use is exempt.	Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type.
Fines reach €15M or 3% of turnover.	Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)).

Ara l-paġna ta' trasparenza AI tagħna — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.

Mistoqsijiet komuni

Do I have to label AI-written product descriptions?: Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
Does the machine-readable marking rule apply to my shop?: It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
What about AI-generated product photography?: It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
What are the actual fines?: Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

Żewġ skadenzi, prova waħda

It-tenda tiegħek għandha tikkonforma mal-Att dwar l-Aċċessibilità u mal-Att dwar l-AI fuq l-istess paġna. Itella l-problemi tnejn f’post wieħed.

Oħloq kont tal-bala