Do I have to label AI-written product descriptions?

Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.

Does the machine-readable marking rule apply to my shop?

It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.

What about AI-generated product photography?

It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.

What are the actual fines?

Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

ES dirktinis dėl dirbtinio intelekto – 50 straipsnis taikomas nuo 2026 m. rugpjūčio 2 d.

Ar jūsų parduotuvė atitinka dirbtinio intelekto skaidrumo taisykles?

Nemokama patikra, ką galima pamatyti lankytojo naršyklėje: pokalbių vidžetas be AI atskleidimo, turinio pažymėjimai jūsų nuotraukose ir ar bet koks esamas AI pranešimas yra skaitomas ekrano skaitytuvu.

Nėra jokių duomenų apie šią patikrą saugoma. Nereikia paskyros, el. pašto, nereikia stebėti įvestos svetainės.

Kodėl ši patikra skiriasi

Europos prieinamumo aktas atleidžia mikroįmones – mažiau nei 10 darbuotojų ir iki 2 mln. eurų apyvarta. 50 straipsnis dirbtinio intelekto akte neturi jokių atleidimų pagal dydį. Jis tik apriboja baudą mažesniems verslams – mažesnė vertė tarp 15 mln. eurų arba 3 % apyvartos.
50 straipsnio 5 punktas numato, kad skaidrumo informacija turi būti pateikta pirmojo susidūrimo metu ir turi atitikti taikomas prieinamumo reikalavimus. AI pranešimas, kurio negali paskelbti ekrano skaitytuvas, neatitinka nei dirbtinio intelekto akto, nei prieinamumo akto. Mes esame vieninteliai, kurie tikrina šį aspektą.
Dauguma šiuo metu siūlomų sprendimų pervertina taisykles. Mes tikriname, ką iš tikrųjų reikalauja straipsnis – ir aiškiai pranešame, kur jis jums netaikomas.

Ką 50 straipsnis reikalauja ir ko nereikalauja

Perskaitykite tai, prieš pirkant bet ką iš bet kurio – įskaitant mus.

Common claims about AI Act Art. 50 and what the article actually says.
Claim	What the article says
A chatbot must disclose that it is AI.	Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it.
All AI-generated content must be marked.	Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient.
AI-generated product images must be disclosed.	Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it.
AI-written product descriptions and alt text must be disclosed.	Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4).
Only personal use is exempt.	Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type.
Fines reach €15M or 3% of turnover.	Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)).

Žiūrėkite mūsų AI skaidrumo puslapį — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.

Dažniausiai užduodami klausimai

Do I have to label AI-written product descriptions?: Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
Does the machine-readable marking rule apply to my shop?: It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
What about AI-generated product photography?: It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
What are the actual fines?: Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

Dvi ribos, vienas įrodymas

Jūsų parduotuvė turi atitikti Prieinamumo aktą ir Dirbtinio intelekto aktą toje pačioje puslapyje. Išspręskite abu vienoje vietoje.

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