Do I have to label AI-written product descriptions?

Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.

Does the machine-readable marking rule apply to my shop?

It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.

What about AI-generated product photography?

It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.

What are the actual fines?

Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

EU AI Act — čl. 50 stupa na snagu 2. kolovoza 2026.

Ispunjava li vaša trgovina pravila transparentnosti iz AI Acta?

Besplatna provjera onoga što posjetiteljev preglednik zapravo vidi: widget za razgovor bez obavijesti o AI-u, Content Credentials na vašim slikama te da li je bilo koja obavijest o AI-u koju već imate čitljiva za čitač zaslona.

Ništa o ovoj provjeri se ne pohranjuje. Nema računa, nema e-pošte, nema praćenja stranice koju unesete.

Zašto je ova provjera drugačija

Europski akt o pristupačnosti izuzima mikro poduzeća — manje od 10 zaposlenika i do 2 milijuna eura prometa. Čl. 50 AI Acta nema izuzetka za veličinu. On samo ograničava kaznu za manja poduzeća na nižu od 15 milijuna eura ili 3% prometa.
Čl. 50(5) kaže da se informacije o transparentnosti moraju dati pri prvom interakciji i moraju ispunjavati primjenjive zahtjeve pristupačnosti. Obavijest o AI-u koju čitač zaslona ne može pročitati ne ispunjava AI Act niti Akt o pristupačnosti u istom trenutku. Mi smo jedini koji provjeravamo i to.
Većina onoga što se trenutno nudi precjenjuje pravilo. Mi provjeravamo što članak zapravo zahtijeva — i jasno vam kažemo gdje se na vas ne primjenjuje.

Što čl. 50 zahtijeva, a što ne

Pročitajte ovo prije nego što kupite bilo što od bilo koga — uključujući i nas.

Common claims about AI Act Art. 50 and what the article actually says.
Claim	What the article says
A chatbot must disclose that it is AI.	Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it.
All AI-generated content must be marked.	Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient.
AI-generated product images must be disclosed.	Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it.
AI-written product descriptions and alt text must be disclosed.	Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4).
Only personal use is exempt.	Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type.
Fines reach €15M or 3% of turnover.	Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)).

Pogledajte našu stranicu s AI transparentnošću — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.

Česta pitanja

Do I have to label AI-written product descriptions?: Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
Does the machine-readable marking rule apply to my shop?: It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
What about AI-generated product photography?: It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
What are the actual fines?: Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

Dva roka, jedan dokaz

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