Acht AI na hEorpa — feidhmíonn Airt. 50 ón 2 Lúnasa 2026
An gcomhlíonann do siopa rialacha doiléireachta Acht AI?
Seiceáil saor in aisce ar cad is féidir le do cuairteoir a fheiceáil sa bhrabhsálaí: cnaipe comhrá gan nochtadh AI, Creidmheas Ábhair ar do íomhánna, agus an bhfuil aon fhógra AI atá agat le léamh ag léitheoir scáileáin.
Seiceáil saor in aisce Acht AI AE do do suíomh
Ní stóráiltear aon rud faoi an seiceáil seo. Ní cuntas, ní ríomhphost, ní rianú ar an suíomh a chuireann tú isteach.
Cén fáth a bhfuil sé seo difriúil
Ligeann an Acht Inrochtana na hEorpa gnólachtaí beaga amach — níos lú ná 10 fostaithe agus cothrom le €2M i dtráchtas. Níl aon eisceacht méide ag Airt. 50 den Acht AI ar chor ar bith. Cuireann sé an fíneáil do ghnólachtaí níos lú ag an méid níos ísle de €15M nó 3% den tráchtas.
Deir Airt. 50(5) go gcaithfear an t-eolas doiléireachta a thabhairt ag an gcéad idirghníomhú agus go gcaithfidh sé comhlíonadh le na riachtanais inrochtana iomchuí. Theipíonn fógra AI nach féidir le léitheoir scáileáin a fhógairt faoi Acht AI agus faoi Acht Inrochtana ag an am céanna. Is muid an t-aon seiceálaí a fhéachann air seo.
Tá formhór na gceann a dhíoltar faoi láthair ag mealladh an riail. Seicimid cad a éilíonn an t-alt go fíorúil — agus deirimid leat go soiléir cá bhfuil sé nach bhfuil sé i bhfeidhm ort.
Cad a éilíonn Airt. 50 agus cad nach n-éilíonn sé
Léigh seo sula gceannaíonn tú aon rud ó aon duine — lena n-áirítear muid féin.
| Claim | What the article says |
|---|---|
| A chatbot must disclose that it is AI. | Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it. |
| All AI-generated content must be marked. | Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient. |
| AI-generated product images must be disclosed. | Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it. |
| AI-written product descriptions and alt text must be disclosed. | Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4). |
| Only personal use is exempt. | Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type. |
| Fines reach €15M or 3% of turnover. | Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)). |
Féach ar leathanach doiléire AI féin — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.
Ceisteanna coitianta
- Do I have to label AI-written product descriptions?
- Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
- Does the machine-readable marking rule apply to my shop?
- It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
- What about AI-generated product photography?
- It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
- What are the actual fines?
- Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.
Dá spriocdháta, cruthú amháin
Caithfidh do siopa comhoibriú leis an Acht Inrochtana agus leis an Acht AI ar an leathanach céanna. Déan an dá rud in áit amháin.
Cruthaigh cuntas saor in aisce