Do I have to label AI-written product descriptions?

Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.

Does the machine-readable marking rule apply to my shop?

It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.

What about AI-generated product photography?

It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.

What are the actual fines?

Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

EU AI Act — Art. 50 gælder fra 2. august 2026

Overholder din shop AI Act's transparenskrav?

Én gratis tjek af, hvad en besøgendes browser faktisk kan se: en chat-widget uden AI-oplysning, Content Credentials på dine billeder, og om en eventuel AI-meddelelse allerede er læselig for en skærmoplæser.

Intet om dette tjek gemmes. Ingen konto, ingen e-mail, ingen sporning af det websted, du indtaster.

Hvorfor dette tjek er anderledes

Det Europæiske Tilgængelighedsdirektiv undtager mikrovirksomheder — færre end 10 ansatte og en omsætning på op til 2 mio. €. Art. 50 i AI Act har ingen undtagelse for virksomhedsstørrelse. Den begrænser kun bøden for mindre virksomheder til det lavere af 15 mio. € eller 3 % af omsætningen.
Art. 50(5) fastslår, at transparensoplysninger skal gives ved den første interaktion og skal opfylde de gældende tilgængelighedskrav. En AI-meddelelse, som en skærmoplæser ikke kan oplæse, opfylder hverken AI Act eller Tilgængelighedsdirektivet på samme tid. Vi er de eneste, der tjekker dette.
Det meste af det, der sælges lige nu, overdriver reglen. Vi tjekker, hvad artiklen faktisk kræver — og fortæller dig klart, hvor den ikke gælder for dig.

Hvad Art. 50 kræver og ikke kræver

Læs dette, inden du køber noget som helst — inklusive fra os.

Common claims about AI Act Art. 50 and what the article actually says.
Claim	What the article says
A chatbot must disclose that it is AI.	Correct (Art. 50(1)). The disclosure must be perceivable in the interaction itself — text buried in terms and conditions, or a vague label like "assistant", does not satisfy it.
All AI-generated content must be marked.	Too broad. Art. 50(2) applies to providers of AI systems that generate in-scope synthetic content; provider status is not limited to the company that made the underlying model. For content that is in scope, machine-readable marking and an available detection mechanism are both required — either one alone is insufficient.
AI-generated product images must be disclosed.	Arguably in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic, and commercial product photography gets no artistic exemption. Upscaling, colour correction, and relighting are assistive editing and stay outside it.
AI-written product descriptions and alt text must be disclosed.	Not as a general rule. The Commission's final Guidelines of 20 July 2026, point 68, expressly exclude short outputs such as image captions, alt-text, UI labels, and other data labels from Art. 50(2). Ordinary product descriptions are not text published to inform the public on matters of public interest under Art. 50(4).
Only personal use is exempt.	Purely personal, non-professional activity is excluded from the AI Act's deployer obligations. That is not a commercial or SME exemption: professional use still depends on the actor's role, the system, and the output type.
Fines reach €15M or 3% of turnover.	Correct (Art. 99(4)). For SMEs and start-ups the cap is the lower of the two figures, not the higher (Art. 99(6)).

Se vores egen AI-transparensside — Effective 2026-08-03. Art. 50 transparency obligations apply from 2026-08-02.

Ofte stillede spørgsmål

Do I have to label AI-written product descriptions?: Not as a general rule. Ordinary product descriptions are not public-interest text under Art. 50(4). Alt-text is separately excluded from Art. 50(2) by point 68 of the Commission's final Guidelines.
Does the machine-readable marking rule apply to my shop?: It depends on your role, system, and output. Art. 50(2) binds providers of AI systems generating in-scope synthetic content, not only foundation-model vendors. The final Guidelines expressly exclude short outputs such as alt-text, image captions, UI labels, and other data labels.
What about AI-generated product photography?: It may be in scope. Art. 50(4) covers photorealistic AI imagery that could pass as authentic. Upscaling, colour correction, and relighting that do not substantially alter the input remain assistive editing.
What are the actual fines?: Art. 99(4) sets a maximum of €15M or 3% of worldwide annual turnover for the listed infringements. For undertakings, including SMEs and start-ups, Art. 99(6) applies the lower applicable percentage or fixed amount.

To frister, ét bevis

Din butik skal opfylde Tilgængelighedsloven og AI-loven på samme side. Ret begge steder på én gang.

Opret en gratis konto